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Absolutely beautifulExtraordinary design for every place, every moment and from many perspectives.Many possibilities for your homeEnjoy the view of your TV from different perspectives – and this is not just the display. The Serif presents itself completely in perfect shape and fits itself harmoniously like a design object.The Serif stands where you need it - characteristic Serif standsWith the supplied, elegant Serif stands, you can position the The Serif freely in the room. It also looks good in small rooms and can be set up very flexibly thanks to the removable feet.New ways to entertain - NFC on TVFancy music? Simply connect and enjoy the sight.* You must have a compatible device or smartphone to use smart features.See the world through QLED technology - 100% color volume and HDR 10+Quantum dots capture the light and transform it into stunning colors with 100% color volume that remain as strong in both bright and dark lighting conditions. HDR10+ analyzes each scene image by image and adjusts the brightness accordingly.* Tests from the World Class Testing and Certification Association, as well as from the Association of German Electrical Technicians (VDE) confirm the potential of QLED to produce 100% color volume.* Certification may vary by model.* not compatible with all HDR content.* Q HDR's luminous power values are based on laboratory conditions. It may vary depending on the viewing environment or specific conditions.A real eye-catcher - characteristic I-shaped profileWith its I-shaped design combined with a narrow frame, The Serif draws all attention to itself. Its pure, emotional design gives it a fascinating appearance, which sets it apart from other TV sets.Exclusive patterns Even if you just don't look at it, The Serif is a real eye-catcher. Ronan & Erwan Bouroullec have developed two exclusive designs for Ambient Mode – an organic leaf structure and a structured fabric. Choose between two patterns in different colors, depending on the mood and the occasion.Enjoy every moment with The Serif - Ambient ModeThe most important news in the morning, the right atmosphere for your party, relaxing background music for the relaxing work day or the possibility to share photos with your loved ones. The Ambient Mode of The Serif leaves hardly any wish open.A TV that can adaptConnect your compatible devices in seconds.* compatible devices are required.AirPlay2 Airplay 2 lets you transfer movies, series, photos, or music from your iPhone, iPad, or Mac to The Serif.* AirPlay 2 features are available for all Samsung Smart TV devices from 2020.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the United States and other countries.* AirPlay 2 requires iOS 12.3 or later or MacOS 10.14.5 or later.* Technology availability, features, graphical user interface, and smart features may vary by region, network environment, service provider, and mobile device and may change at any time without notice.* Each device must be connected to Wi-Fi or another wireless network.* SmartThings app must be downloaded and installed.* For SmartThings interoperability, all devices should be registered with a single Samsung account.SmartThings Start your series on your smartphone while you're on your way home. Once there, you can simply turn on your Samsung TV, connect your smartphone to the Serif and watch seamlessly. Whether Android or iOS, the SmartThings app makes switching easy.* Technology availability, features, graphical user interface, and smart features may vary by region, network environment, service provider, and mobile device and may change at any time without notice.* Each device must be connected to Wi-Fi or another wireless network.* SmartThings app must be downl... More
