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Top features: - 4K HDR Processor X1 brings your screen to life - Triluminos Display delivers vibrant colours - Motionflow XR for smooth action - Google Assistant 4K HDR Processor X1 Redefine the meaning of reality television with the Sony BRAVIA KD49XF8505BU 49" Smart 4K Ultra HD HDR LED TV, which delivers sharp and refined detail with every picture. The XF85's unique 4K HDR Processor X1 technology brings images to the forefront so you can appreciate the full spectrum or colours, contrasts and shapes in a Sir David Attenborough deep sea documentary, for instance, in which corals appear as bright and resplendent as in real life. In a nutshell, everything you watch on this Sony BRAVIA looks as real as if it was right in front of you.Triluminos Display About those David Attenborough documentaries - an aerial shot of coral reefs may appear like patches of just blue and black on a standard TV, whereas the Sony KD49XF85's Triluminos display shows you the intensely vivid emeralds of the ocean bottom, with its translucent bursts of infinite moving colours. Even the legendary presenter's face appears flush with glowing natural skin tones.Motionflow XR See every frame clearly on the Sony KD49XF8505.Motionflow XR makes certain that fast action is never blurry, and that there's never a beat skipped in what you see. This way, birds soar above the water, fishes dart to and fro, your eyes registering every move.Google AssistantWith the Google Assistant built-in, navigating to the content you love to watch on the Sony BRAVIA XF85 Smart TV is easier than ever. Simply ask Google to play a movie title, load BBC iPlayer, or find your favourite YouTuber.You can even ask your 49XF85 about the weather, what films are showing at your local cinema, and how long it'll take to get there. And with easy access to the Google Play Store, you're only ever a couple of steps away from watching your favourite Netflix series, TED talks and catch-up apps. With built-in Chromecast, it's easy to share whatever you're watching on your phone to the TV, so everyone can enjoy the latest viral video.In addition, the Bravia XF85 can be paired with your Amazon Alexa smart speaker to control the channel, volume, TV input, and much more, all by just using your voice.Effortless installationFor setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.Essential extrasWant your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands - we've got enough designs to keep even the pickiest interior designer happy.Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.... More