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MODEL | 65NANO996NA * LG NanoCell: the most advanced UHD technology * Extraordinary 8K Ultra HD picture quality with pure and realistic colours * Dolby Atmos support, giving immersive three-dimensional sound * Award-winning easy to use smart platform: LG webOS * Slim cinema screen with gallery design * Use your voice to find your favourite programmes and control your smart home with in-built Google Assistant and Alexa Why Real 8K? 8K offers 33 million pixels (99 million sub-pixels) – the more pixels, the higher the definition. To produce a realistic image from 8K, it is crucial to make each pixel appear separate and distinct to the eyes. LG NanoCell exceeds the *CTA's definition for 8K TV, which is why LG NanoCell 8K provides the ‘Real 8K’ experience. α9 Gen3 AI Processor 8K The Power for Optimal 8K Content With deep learning algorithms, the α9 Gen3 AI Processor 8K automatically analyses the display to deliver content at the most immersive level. AI 8K Upscaling See It in Brilliant 8K Resolution Using deep learning algorithms, LG NanoCell 8K upscales 2K and 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness. The Pure Colours LG's revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other conventional UHD TVs. Pure Colours Turn Your Home into the Movie Theatre NanoCell TV makes all scenes real thanks to Pure Colours and intense contrast from Nano Black. In addition, it delivers optimised visuals and sound for a spectacular, more lifelike experience. Enjoy true home cinema with NanoCell TV. HDMI 2.1 Future-proofed for Next Gen gaming A higher frame rate, VRR, ALLM, and eARC support. HDMI 2.1 allows fast-moving content in higher resolution and smooth, synchronised graphics. It's a more lifelike gaming experience. A piece of art With a minimal gap wall mount and Gallery Mode, LG NanoCell TV can hang on your wall like a piece of art, giving your space a more sophisticated look. (Wall mount bracket sold separately.)... More