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Top features: - 4K HDR Processor X1 for brilliant depth and detail - Let colours come to life with the TRILUMINOS Display - Android TV lets you access your favourite catch-up and streaming services - Google Assistant built-in for easy navigation 4K HDR Processor At the heart of the Sony BRAVIA KD49XF8577SU 49" Smart 4K Ultra HD HDR LED TV is Sony's 4K processor X1. Delivering incredible detail with truer colours, darker blacks, and brighter whites, 4K HDR makes colours in documentaries pop, and sets the atmosphere in a gritty crime drama. Let colours come to life Featuring a TRILUMINOS display and HDR technology, the Sony BRAVIA KD49XF85 delivers the ideal blend of red and oranges to make that explosion on your favourite action film pop. This means you'll be getting a more realistic picture to make it just like you're in on the action. Android TV Turn your TV into the entertainment hub it deserves to be with Android TV. From here you can access your favourite catch-up and streaming services. Catch that episode of Eastenders you missed, enjoy your favourite YouTuber on the big screen, or stream a Netflix Original series and get comfy. You'll also get YouView built-in with the Sony 49XF85, so you can enjoy the benefits of live tv and catch-up straight from the EPG, making it easier than ever to find what you've missed without having to remember to hit record. Google AssistantWith the Google Assistant built-in, navigating to the content you love to watch on the Sony BRAVIA XF85 Smart TV is easier than ever. Simply ask Google to play a movie title, load BBC iPlayer, or find your favourite YouTuber.You can even ask your 49XF85 about the weather, what films are showing at your local cinema, and how long it'll take to get there. And with easy access to the Google Play Store, you're only ever a couple of steps away from watching your favourite Netflix series, TED talks and catch-up apps. With built-in Chromecast, it's easy to share whatever you're watching on your phone to the TV, so everyone can enjoy the latest viral video.In addition, the Bravia XF85 can be paired with your Amazon Alexa smart speaker to control the channel, volume, TV input, and much more, all by just using your voice.Effortless installation For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They'll even get you online so you can put your feet up and start watching straight away. Pass the popcorn. Essential extras Want your TV wall mounted? No problem. We've got brackets that tilt, swivel, or fix your TV in place for the best viewing spot in the house. Alternatively, browse our range of TV stands - we've got enough designs to keep even the pickiest interior designer happy. Avoid the disappointment of getting your shiny new telly home and realising you don't have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.... More